Co-creating the Future of Leadership & Fast-tracking Africa's Next Generation
Over the last 18 months, I have interviewed 100 Global Business Leaders
and discovered that the number one Secret to their Success is the ability to build strategic alliances across three key audiences:
1. Peers within their Industry
2. Innovators across different Industries
3. Global Influences and Philanthropic Leaders
It is through this that they have
But ... it takes one MAJOR MINDSET SHIFT - and the following 9 Steps to FutureProof Yourself TODAY
Locate Your Target Market on LinkedIn
Convert Your LinkedIn Profile to a Success Story
Connect with Decision Makers & Grow Your Referral Network
Create Your Future Leader Platform (Industry or Profession specific)
Invite Key Decision Makers from Your Industry for an Interview
and across the TOP TEN Social Media Channels - as well as on Your Leadership
Twelve Interviews constitute your annual Future Leader Book, including the introduction from your Thought Leader
and feature your Interview Guests at the annual Future of [Your Industry or Profession, e.g. Banking] Summit
and build community amongst the members of your Future Leadership Forum
According to the New York Times, 65% of new business is generated through referrals - and customers are 4 times more likely to buy from you once they have been referred (Nielsen Research).
However, almost 80% of businesses do not have a Referral Marketing System – and there is a good reason for this.
Traditional wisdom claims that asking more times and following up harder will generate more referrals – unfortunately, this violates a fundamental principle of human relationships: the need to give first and to give unconditionally (also known as 'The Golden Rule')
In order to motivate your referral partners to promote you to their network, you need to turn the traditional approach to referral marketing on its head and approach it from a point of generating reciprocation.
Thanks to LinkedIn, it is now possible to complete the entire Referral Marketing Process on LinkedIn - and generate enough referral clients to stop advertising
A quick 10 minutes that Darrel spent importing his Outlook contacts to LinkedIn yielded a chance encounter with a former client. One thing led to the other, and before he knew it he had signed off on a $1M project with his client.
Watch this and other LinkedIn Success Stories here
Check out some of the LinkedIn Power Profiles here
Steven, a Senior VP at Ruder Finn Public Relations in Los Angeles, used LinkedIn first to find his current position, and then began answering questions on LinkedIn.
This led to multiple business developments for Ruder Finn, not the least of which was a a $250,000