According to Forbes Magazine, Charisma is the “𝗫-𝗙𝗮𝗰𝘁𝗼𝗿 𝗼𝗳 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: that elusive Quality that makes you seem more interesting, more attractive, wiser and 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗵𝗮𝗻 𝘁𝗵𝗼𝘀𝗲 who lack it
and a better bet for investors or a more likely candidate for a job at the top table.”
More than any contemporary leader, Nelson Mandela exemplified the principles of charismatic leadership -
As Covid-19 has changed the game, and uncertainty is the new normal in business, your team members 𝗻𝗲𝗲𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿
As a leader in the NEW Economy, you have to re-calibrate and re-discover how to:
❶ Turn this Crisis into an Opportunity to grow the Business
❷ Decipher what Your Clients really need in this NEW Economy
❸ Inspire Yourself & Your Team Members to come up with new ideas
𝗖𝗵𝗮𝗿𝗶𝘀𝗺𝗮𝘁𝗶𝗰 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 a work environment
❹ where people are 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 to the organization’s goals,
❺ build an energetic and positive attitude in others and inspire them to do their very best.
❻ create a 𝗰𝗼𝗺𝗺𝗼𝗻 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 where people are more inclined to invest extra energy and even their own time in their work.
This webcast draws on 𝟭𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗽𝗿𝗼𝗽𝗿𝗶𝗲𝘁𝗮𝗿𝘆 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 into the Inspirational Leadership Secrets of Nelson Mandela (within the framework of The Hero’s Journey, the internationally acclaimed paradigm of personal and organisational transformation):
In order to develop a charismatic leadership persona, it is vitally important that people trust you and buy into the 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗼𝗳 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗮𝗿𝗲.
It was the Swiss Psychiatrist Carl F Jung who coined the term “archetype” to refer to 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝘀 𝗵𝗲 𝗳𝗼𝘂𝗻𝗱 𝗮𝗽𝗽𝗲𝗮𝗿𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 in stories from cultures around the globe.
Jung felt that the archetypes were what made up the content of our collective unconscious. Archetypes have been called 𝘁𝗵𝗲 𝗗𝗡𝗔 𝗼𝗳 𝘁𝗵𝗲 𝘀𝗼𝘂𝗹 and are the single most potent tool for leaders to connect with their audience and establish a relationship of trust.
Mandela once confided to Bill Clinton that it took him eleven years to transform his leadership outlook - and there is no doubt that Madiba ascended to the highest level of archetypal consciousness
How 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗶𝗻𝗴 𝗲𝗻𝗴𝗲𝗻𝗱𝗲𝗿𝘀 Trust and Loyalty
Decipher Your Personal Archetype
Analyse Your Organisational Archetype
How to 𝗲𝘅𝗽𝗿𝗲𝘀𝘀 𝘆𝗼𝘂𝗿 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲
How to communicate Your Leadership Archetype
Madiba’s 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻
Deciphering Madiba’s Earlier and Later Leadership Archetype
“We share a vision for the development of leaders and strongly believe in building the capacity of people and society at large.” (John Samuel, CEO 𝗡𝗲𝗹𝘀𝗼𝗻 𝗠𝗮𝗻𝗱𝗲𝗹𝗮 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻)“A uniquely South African formula for mustering the will to succeed and conquer life!” (𝗛𝗲𝗿𝗺𝗮𝗻 𝗠𝗮𝘀𝗵𝗮𝗯𝗮, Founder of Black Like Me and Former Mayor of Johannesburg)
“The Seven ‘Miracles’, not even Secrets of IziCwe will unravel your life. A Must for all Organisations!” (𝗗𝗿 𝗦𝗻𝗼𝘄𝘆 𝗞𝗵𝗼𝘇𝗮, Chair BIGEN Africa )
“A nation without a sound sense of history is a nation without a worthy future. Leadership without reflection is leadership without vision. This is why it is so crucial for South Africans to cast their minds back to significant eras gone by to derive lessons that are useful for present day challenges and informative to a planned future … The authors of The IziCwe Code have thrown down the gauntlet. It is up to us to take up the cudgels to unearth pearls of wisdom from other great Africa Leaders.” (𝗗𝗿 𝗥𝗲𝘂𝗲𝗹 𝗞𝗵𝗼𝘇𝗮, Former Chairman Nedbank, Institute of Directors, NEPAD Business Council)
"Using the analytical tools contained in the passages taken from The IziCwe Code, we can say that the brand image of a democratic South Africa conveys a credible promise of vibrant and limitless possibilities for a better life for all … When our country meets this expectation, we will be able further to build our brand image, enlarging the ‘corner of the consumer’s mind’, that constitutes ‘the most valuable real estate in the world.’ “𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗧𝗵𝗮𝗯𝗼 𝗠𝗯𝗲𝗸𝗶, South Africa, Letter to the ANC: The New South Africa)
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